22: The Drew Larison Episode

In this episode of the Huge Transformations podcast, host Sheila Smeltzer interviews Drew Larson, founder of Five Door Media—a full-service marketing firm tailored exclusively to home service businesses. Drew breaks down what makes effective marketing partnerships work, especially in the trades. He shares his agency's unique five-door system for diagnosing and optimizing marketing campaigns, dives into how to convert one-time customers into long-term revenue through recurring services, and emphasizes why understanding your brand story and customer pain points is essential for marketing success. This episode is packed with real-world marketing advice, insights into customer acquisition cost (CAC), and the strategies that separate high-performing service brands from the rest. Whether you're scaling your cleaning business, launching digital ads, or just want to make marketing finally "click," this conversation delivers valuable, actionable wisdom.

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Show Notes

Guest:

• Drew Larson – Founder, Five Door Media
  Website
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Resources Mentioned:

• The Huge Insider newsletter

• The Huge Insider podcast downloadable action guide

• Foundations platform trial offer

• The Huge Mastermind info page

• The Huge Convention (August 20–22, 2025, Nashville)

• Cleaning & Cocktails event info

• Facebook Group – Huge Foundations

 

Transcript:

 

 Hello everyone. Welcome to the Huge Transformations podcast. I'm Sid Graff outta Montana. I'm Gabe Torres here in Nashville, Tennessee. And I'm Sheila Smeltzer From North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry, folks that have already built seven and eight figure businesses, and they want to help you succeed.

Yep. No fake gurus on this show, just real life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly.

Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guests will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild. Journey of entrepreneurship. Let's dive in.

Hello, hello, hello. Welcome to the Huge Transformations podcast today, everyone. Sheila Smeltzer here, the interviewer of Drew Larson. On today's show, drew Larson owns Five Door Media and we are gonna dive deep into marketing. This is a great conversation between a home service business owner, yours truly, and Drew Larson, owner of Five Door, who is a full service marketing firm based outta Indiana.

Um, the really cool part of what you're gonna learn today is I think this conversation will set a new standard in regards to what that marketing firm home service company relationship can look like, because Drew really takes it to a deep level in regard to. Really getting to know the home service space.

But I think it creates a lot of opportunity for us to listen, whether we were engaging with five door media or not, to know what types of questions and what type of expectation should we have. When, when working with a marketing company, what does effective marketing look like? What are all the different channels?

What is, what are the KPIs that we should be tracking? We talk about how customer acquisition costs is the holy grail, KPI for marketing. Um, drew takes us through a number of things, his five door platform. Um, we talk a lot about, you know, the different aspects and the like. Again, the different channels of marketing.

Um, but again, he really resonates with the pain points of home service companies and talks about how marketing can help solve those pain points. And, um, the best part of what we discuss today is how it can lead to recurring revenue and how recurring revenue is so important, um, in any business, in any industry.

So what a killer conversation we have with Drew today. I'm so excited. Excited that you're here to listen and sit back, relax for the next 45, 50 minutes 'cause Here we go.

Hello everybody. Welcome to the Huge Transformations podcast. I am Sheila Smeltzer out of North Carolina, and I am interviewing Drew Larson. Today with Five Door Media. We are gonna dive into some marketing and learn about what. It looks like to create a marketing plan for your company, to hire a marketing firm to develop your story and to broadcast it to the world.

So, uh, drew, welcome to the show. Absolutely. Thank you for having me. Um, super, uh, super pumped to be here. Yeah. So Drew, you and I have known each other for a little bit, um mm-hmm. We are both members of the huge, uh, I'm sorry, the AMP group and, uh, the Mastermind for Huge. And so it's really fun sitting in the room with you every quarter and, uh, getting to know you on a personal level, on a business level.

And, um, this is a great opportunity for me to interview you today because my company as well is, um, has started to work with a professional marketing firm. And this is a big step for a lot of companies. And so I kind of wanna relate to you and, and get in your head about what it looks like for home service companies to, um, to work with a company like yours.

So, five Door Media, tell us about yourself. Yeah, so Five Door Media. Um, we, so I've owned an agency, actually it's June, uh, it'll be 10 years this year. This month, June 25th is our 10 year anniversary. We have, um, Risin Media, which Risin Media, we started off as a generalist agency is commonly known in the agency world, where we really helped out anybody and everybody that needed marketing.

And then around three to four years ago, we really found a home in home services. And ironically enough, it started at that BBB Mastermind, which is now amp, which I might be called like the Home or the Huge Mastermind. Now, I don't know, it's had a lot of names since I've been there. It's still amp, right?

Yeah. Uh, and, but we've really found a home with home services, uh, inside of that mastermind and just met some fan, fantastic people. And just quickly, I learned the home services industry as a whole and there's a lot of like sub-niches of the home and, you know, home service industry, but the home service industry as a whole really.

Was needing an agency, was really needing an agency, um, that was different, that offered different things, that had a different outlook on things. Um, so we kind of like just dove into that. And then three years later, 80% of our client list at LAR and Media was home service companies. So we kind of made this strategic, uh, pivot to create this thing called Five Door Media, which Five Door media is strictly only for home service.

Companies. So if you service a home, we service you. Um, some of our biggest sub-niches are definitely the cleaning world, whether that's, you know, um, made services for residential and commercial clients, but also exterior cleaning, pressure washing, uh, soft washing companies, window cleaning companies. And then we also do quite a bit in that green industry space.

Um, so lawn and landscape companies, um, things of that nature. Um, that sub niche as well. But I mean, we are a full scope. Digital agency. So we handle everything from branding all the way to website design and development, to obviously social media management, social media, ads management. Um, we do SEO services on Google.

We do Google paid ad services and as well as we do videography and photography services too. Um, so we actually travel out to clients, um, multiple times a year, get content that is real, that is raw. It's, we try our best to use the smallest amount of stock video or photo as possible. Um, and those trips help us with that because we just see that real content, whether it's an ad form or organic content form, is converting so much better, um, than anything.

Stock photo. I mean, like in the cleaning world, everyone has used the exact same photo of a person with a mop in a bucket a billion times. Um, so when they see like potentially like a house that they know that house. Like they know where that house is and a piece of content, or they see a testimonial from maybe one of their neighbors that content's translating, um, a lot better and converting into leads and sales a lot better too.

So really, we're a full scope agency. Like if you're just starting off and you need a website, um, we can help out with that too. Or if you're diving into the, you know, ongoing lead gen marketing world, we can help out with that as well. Um, or if you need help with like the art side of things that photography or videography services we're really well stocked internally to handle whatever you're looking for.

Great. Um, I wanna ask you some questions, but first of all, tell me what does your team look like? Yeah, so our team, um, we have roughly around like 20 people, um, in house at Five Door Media and ris and media. And um, we have teams of brand strategists. So we work in a structure called a pod structure. So how that works, and it's a common structure for agencies, but you have like a account manager, we call them brand strategists, and then they are the main point of contact for that client.

They really are what their job title says. They are in charge of the strategy for your brand online. Um, and moving forward they're your main point of contact. And then each and one of those pods we have like an SEO specialist, we have a paid ad specialist, we have a graphic designer. Um, and then we have a art department as well, which is the photographers and videographers.

Mm-hmm. They handle all of our photography and videography in-house. Um, actually one of our editors lives in South Korea. Wow. He's an American that, uh, worked for us. When he lived in America, he got married to his wife who teaches English in South Korea. So they moved over there and he stayed on board.

And, and at first we were like, well, how's this gonna work? But it actually works out pretty darn amazing because we are a 24 hour video factory now. 'cause they work almost exactly on an opposite schedule. How about that? So as long as we have footage to him to edit, by the time we go to sleep, we wake up and it's probably done or close to it.

So that actually worked out really well. Um, but we, I mean we have, you know, those pod structures internally and then we do have like a leadership team, um, as well. We run, we're an agency that runs on EOS. Um, we just launched that around three months ago. So working on EOS structure. So we have a leadership team and then we have that fulfillment team as well.

That's great. Talk about maximizing efficiency when you can. It's unreal. Run 24 hours around the clock. It's, and you know, and I could tell another story too, but like that. That structure of having that, um, employee that just moved to South Korea randomly has been the coolest thing. Actually, he was just back in the States.

We actually had a staff wedding, um, last weekend and he was in the wedding, so he flew home for that wedding. So it was great to see him in person and not over like a Google meet or a Google Hangout for a bit. Yeah. Um, but like, yeah, we've had, ironically enough, there's been a client locally in Kokomo that is, uh, Korean based.

It's actually like a Samsung type of company and we're doing some video work for them. And we've been actually been able to use like his wife for like translation things and captions for that video. So like the, the, the ironic things that have come off of having an employee in South Korea have been awesome.

But yeah, it's been great. Yeah. That's really, really cool. So I wanna, I wanna back up just a hair. 'cause you talked about. There being a difference with working with home service companies in regards to marketing and media and all that sort of thing. What is that pain point that you saw that you could deliver to, you know, what is it about home service companies that kind of made it your niche?

Yeah, great question. Um, what we were seeing from the stories that I heard, whether it was at that Mastermind or you know, other connections I've made. The, what we're able to provide is just another level of like, intentionality to our clients. A lot of times, um, agencies that have worked in this space in the past, they were like, they were bulk agencies where they really just wanted as many clients as possible and the work didn't get as deep as it does with us.

Okay. Um, with us, like we really dive into your story. When we onboard with you, we wanna find out like what makes you tick, what makes you different. Um, but I think also. I am personally like really active in the home service world. I mean, like, I'm in, I go to that mastermind in Nashville. I'm constantly like going to other educational opportunities.

I'm going to, um, listening to webinars that aren't for marketing agencies, but they're for home service companies. And I think we come in with, we really are passionate about learning as much about our client's industry as they're learning. You know, and I, I want to know their pain points. I want to know their customer's pain points.

I want to know, you know, I don't wanna know just the services we're, you know, advertising. I wanna know what solutions they're providing for your cu your clients. 'cause in the end of the game, like that's really what makes your marketing different is like when you start talking solutions for your clients rather than services you're providing.

Marketing gets a lot better from there. Um, so I've, I'm, I've really just been very invest invested in this world. Just learning from my standpoint, what makes our clients tick, what makes our our clients customers tick? What are the pain points internally that might hurt marketing efforts or what are some things going on internally that they have no idea would be great for marketing efforts because they're in that daily grind.

Right? Um, so I've spent years now like attending things, being intentional about things to learn as much about these industries as possible to where when you work with five door media. You might be surprised how much we know about your world. Um, because we're, we're very active in it. We know a lot about it.

'cause I, I take what I learned on these, you know, educational trips or these masterminds that I go to and immediately I go back to the office and I tell the team about it too. Like, you know, and we're, we're just very aware. What are some, you know, red flags or green flags for a cleaning company? What are some red or green flags for lawn and landscape companies?

And then we're able to, with that knowledge, create a service that's more impactful. You know, 'cause that's really, we believe our purpose or like our, our reason to exist is to partner with these home service companies. So we can increase their impact, what we like to say internally, locally, and beyond.

Because we truly do believe, like these companies that are servicing homes, they're changing the world, you know? And we get really excited about the opportunity to play this small role with them, to help them grow, to help them scale, to help them see things about themselves that maybe they never would see before.

Um, and we love playing that role for them. So really what makes home service different is it's such a personal service. And I think the biggest thing I've learned about home service companies is we'll take cleaning for example, right? What you're selling as an interior cleaning company, an exterior cleaning company, what you're selling is not cleaning.

What you're selling is time, right? You are giving back time to families across the country, and. I don't think we're talking about that enough. I think we get, we get wrapped up in conversations about how to become better cleaners. Whether that's products, whether that's strategies, whether it's anything like that.

But like we forget like what we're actually doing and we're providing families in this country more time to be a family. Um, and like we, we have that mindset here. We're not selling services, we're, we're selling time. Mm-hmm. And that goes into our client's marketing and we're seeing great things from it, you know, so it's been able to be in those circles of home service, but then really like from kind of the outside looking in view, right?

Being able to see, oh man, they're doing so much more than they think they're doing. The impact they are having internally, locally and beyond is so far beyond what their actually services, what their actual services are. It's so much more than that and we're able to see that from our vantage point and relay that to our clients in a way that blows their minds and reminds them like of what their actual purpose is.

And then we can weave that into their marketing and make great impact from it. Yeah, that's so incredible. So, so much to break down there, I just have to give you just huge applause, drew, because you know, you've obviously, you're invested in learning your customer avatar, which is home service space, and.

Across the board. We are all it. It is a, it is a labor service. It is, it is diving into not just the thing that deliverable that we do, which is whatever that service is that we provide, but looking at it on a more, on a bigger level of Yes. Selling time. I also think about things like, um, like for my particular market, we have a lot of retirees.

I sell safety. Mm-hmm. One of our biggest marketing campaigns that have crushed it is stay off the ladder. Old folks, and we didn't say it like that, but stay off the ladder. Do you know how many and, and it was listening, which is exactly what you're doing to the home service space is you're listening to us as owners because we listen to our clients call in and say, oh my gosh, I just don't want my husband on the ladder anymore.

It took so many times to hear that is like, this is a campaign folks, right? Yeah. Yeah. Um, and so what is it that you're selling? I think another big thing is selling convenience. And this is a whole new, I think, trajectory for the home service space is how do we package our services into a convenient model so that people can engage more frequently.

Mm-hmm. Um, so yeah, kudos to you for, you know, really getting to know your target and, you know, I look at that Drew as being just a very supportive role for our industry, um, and helping us out because yeah. I wanna, and I wanna get into some creative stuff because you talked about telling the story and you know, when you think about most companies that start a home service, uh, home service company, um.

We are, a lot of us didn't go to school. We don't have degrees. Yeah. We didn't have, you know, some master's in something. Uh, we have this craft that we know and decide to turn it into a business. So we're an owner operator and then we decide we want to, you know, grow it into, into a company. And, um, I'm so sorry.

And so I, uh, I, I wanna kind of dive into, so like that, that creates a really unique opportunity for you because there's a lot of stories to tell 'cause everybody has their beginning. Like, where did you come from? How did you get started? And everybody has that unique story. So what is the process for Five Door Media with a new client?

So you're bringing on a new client. Let's say it's my company. How do you bring me in? And how do you learn? What is your onboarding process, I guess? You probably have a better name for it, but what does that process look like for how you get to know that client so that you can most effectively tell their story?

Yeah. Um, and no onboarding is a great title for it. That's what we call it. Okay, great. Um, you know, our, our onboarding process, there's parts of it that are pretty, you know, standard. You know, we have like onboarding forms where we want the owner to answer some, obviously it's probably some boring questions of like, what's your targeted, you know, cost per lead, you know, or what has worked for you in the past?

What do you, what has not worked for you in the past? Things like that. But where we really start to get into the nitty gritty is we do a kickoff call, um, with our clients, which also is not like a revolutionary idea, but I think what we talk about on that kickoff call is really unique. 'cause we're asking these questions like, how did the company start?

You know, and we just let the client talk, you know, we don't really interrupt much. Um, but a lot of times in interview fashion, as you're, you know, seeing with this podcast, the gold. Of answers. The gold of things always happens in like the follow-up questions. So I always tell our team on those kickoff calls, do not just go through a list of questions, write down the answers and call it done.

Be. Be curious in those kickoff calls, like when they're telling that story of how you got started. Really be listening. Find little things that you might be able to ask a follow up to that. That's where the gold is. But a really big thing for us too is um, just finding, I mean, we follow the Simon Sinek method of finding start with why.

Sure. And you know, we actually do y consulting for companies too, where we can actually come in with your staff or maybe just a personal y discovery with that owner and we'll help you like discover your actual why. Um, which a lot of people will say like, oh, my family is my why, or, you know, all those other answers.

But reality, no, your family is your family. You know, your why is something deeper. Your why is not something that will be developed later. It's something that's always been inside of you that has been leading decisions for the rest of your life, right? So like we, we actually can come in and like help you find that why.

And once you have that, why it becomes kind of your north star for everything in your business moving forward, including marketing, right. So, I mean, I kind of snuck it in there earlier, but like I said, our why LAR and media and the five door media, we exist to partner with home service businesses so that together we can increase their impact internally, locally, and beyond, because we believe that home service companies are changing the world.

That's why we exist, right? That is our why statement. It is not, we exist to do marketing campaigns, or we exist to create Facebook graphics, or we exist to do websites. No, that's what we do. And we even have some creative ways on how we do. What we do, but why we do it is really the gold there, right? And a lot, I think we do a really good job of digging into our clients to help find that why as quickly as possible, and let that be the North star for everything that we do for them.

Um, and a lot of times the client doesn't know that, or has never even like, thought of that before when they, you know, when they onboard with us. So maybe it takes a while. We're not gonna figure everything out in that 45 minute kickoff call. But a unique thing about us is like our communication is very consistent.

Um, a lot of times we're talking to you intentionally on a weekly basis. Um, we really want you to look at us, kind of like your marketing department that just happens to work in a different building. So we think if you did have a marketing department internally, you'd probably have a weekly marketing meeting, right?

Mm-hmm. So we talk about things, what's going on on your end? Here's what's going on ours, where do we meet in the middle? We'll talk to you next week. Um, but we really think that communication structure helps us really find out. Not just like that kickoff conversation, but also like day to day, what are some things you're struggling with?

What are some things you're hearing back from the leads that are coming in? It blows my mind when we have clients that tell us, no agency has ever asked me about lead quality before. Hmm. Which, in my mind, lead quality is the most important metric. For anything sales and marketing. How can you be making future decisions on your ad campaigns if you're not having conversations about the past lead quality from the last one, right?

Like that lead quality is the biggest variable on what you're going to make decisions for in the future, right? So, I mean, we, we ask the hard questions. We, we try to dig deeper other than just what services do you provide? I'm like, no, I want to hear some of your stories that made you the most proud of doing the work that you do.

Tell me those stories. Tell me what that, like the happiest customer you've ever had. What was their feedback? But I also wanna know, tell me about the mattes customer you've ever had and what was their feedback? Right. So I think there's just very intentional, um, questions that we ask in that onboarding process that get us to like that next layer of like finding out who you really are.

Mm-hmm. Because that was honestly one of the biggest feedbacks I heard when I jumped into this home service space is. Oh, the agency I work with, like they use our, our content they post for us is the exact same that they use for everybody else. There's really nothing unique and that might work really well for that agency to help scale them, right?

Because it's a lot less work for a lot, lot more people, right? Um, but you're not doing the best service for the client. And I, I think any business doesn't survive off of just doing a service for a, a client once. And we're here for the long haul and, um, we wanna make sure that we're treating everybody uniquely differently, different, because they are, I mean, the same industry you're in, there could be a company in, honestly another company in North Carolina and you are a completely different business from them, right?

And it would be unfair as us, as the agency to come into that wor in your world and just assume that you're just like everybody else and move forward in that direction, you know? So I think like really figuring out what makes you tick, what makes your customers tick, um, and we have like specific questions to help dig into that, that really makes a big difference.

Yeah. And, you know, talk about lead quality. I mean, if there's anything that directly impacts conversions. Oh my gosh. Yeah. It's lead quality. Yeah. And if I'm a company that's looking to grow and scale, um, if I have a revenue expansion plan, if I am looking to, you know, be that big fish in a small pond to, you know, really target a certain segment, um, market and, and, and then, and, and penetrate it, um, that conversion is everything.

So how, uh, what does that look like? So I, I, I wanna back up just a hair. So you onboarded a new, a new company mm-hmm. Home service company. You learn about them and you tell the story. And we could talk about telling the story for a while, but I kind of wanna dive into the more of the business and the growth plan aspect of it.

Sure, sure. And how your company can really assist with that, because this is, in my mind, as a, as a business owner, this is one of the. Most difficult things to figure out. Hmm. Um, new client, you've learned how to tell their story, and there's this whole creative, which a marketing firm like yours can deliver.

Um, so, and then with that, you've got all of your, you digital, you've got your, um, your all, just all the things, the branding, the SEO, the videography, all of those things, right? Great. So now you present this to your client, and at this point, your client is probably saying, okay, great. Maybe you've rebranded them.

Maybe you've just highlighted them, made them look better, whatever that looks like, right? Mm-hmm. This is what it looks like, right? Mm-hmm. It can absolutely. Yeah. Okay. And so now I'm saying, okay, drew, now this is where I'm trying to go with my company. This is the market segment I'm going for. This is my expansion plan.

How can you help me get there? Yeah, so that, that conversation would also be inside of like our onboarding. So we're talking about that right off the bat, you know, um, we're talking about like, what are your business goals? What are your one, you know, your one year goal, what is your five years goal? Um, what revenue are you currently at?

What do you want to stay at? What is your current cost per lead? If you are doing any sort of advertising now, like we try to get a good baseline of information, like before we really start anything. Um, but I mean, that's when we really, you know, just turn on those paid ad campaigns and start the lead generation.

But it's something unique about how we look at. You know, lead generation and like paid ad campaigns and just marketing as a whole. So the name of our company is Five Door Media. Um, and I'm glad you didn't ask where that came from 'cause now I'm about to explain it and it fits into this question. Well, so we have this, um, five door system that we have where it is our methodology to diagnose any sort of like lead gen, um, ad campaign.

We believe that any customer has to walk through five doors before they become a paying customer online. The first door is platform. Are we actually advertising on the right platform? Are we on Google when we should be on social media? Are we on social media? When we should be on Google? Should we be looking at things like Nextdoor?

Should we be looking at things? You know what I mean? Are we on the right platform? And we have different metrics and, you know, KPIs to look at as the campaign gets started to see is that the right platform or not? Second door is creative. Is our creative stopping the scroll? Are we making people stop in their tracks when they are on Google, when they are on social media, when they are on whatever platform we're on?

Is it good enough? You know, and like something we're seeing right now, some of the best campaigns we have running with our clients right now are raw, real video ad campaigns on social media. You know, I think gone are the days, unless it's a really good graphic. Gone are the days of just a graphic ad campaign because you look at like the expectations of consumers when it comes to content online.

I. This little thing called TikTok started when we were all locked in our homes for two weeks in 2020. And the expectation now is short form vertical video content. Okay. So why would we not think, oh, I should make my ads that way too, right? So some of the best campaigns we're seeing right now are, um, short form video, really raw, um, video ad campaigns.

Real, but that's creative. Real. Yeah. Real reels, yes. Yeah. You don't need, honestly, some of are the best campaigns. The owner has been sitting out and it's a cleaning company in New Mexico. It shout out Molly. Um, her videos are literally her sitting on the steps of her business outside. She doesn't have a mic, she does not have editing.

The literally only editing we did was add her logo to the bottom left quarter and it is her just talking about a special. And if you're interested, click the link. That's the best campaign we have, right? Um, people don't want these very overproduced, you know, videos because the best advertising is the advertising that doesn't look anything like advertising, right?

So they think they're just watching a selfie video of someone talking and then it, you know, it is an ad. But that second door is creative. The third door is targeting. So we're on the right platform. Our content is definitely getting, you know, engagement. We're seeing leads come in, but are we targeting the right people?

Right? Are we targeting the right demographics? Are we in the right locations? Um, we're doing some really creative stuff with specific neighborhoods right now for some of our clients, like hitting some bigger neighborhoods and offering specials just to the people that live in that neighborhood. Um, are we doing the right income levels of targeting?

Are we doing homeowners when we're getting a lot of people that live in apartments? All that kind of targeting, right? Are we actually targeting the right people? Yep. Fourth door is post ad engagement, is what we call it. So what that ends up being is like, are our forms up to speed? Are they too long? Are they not long enough?

Um, are we asking for too much information? Are we not asking for enough information? Are we seeing people click over to that landing page but then not convert into a lead? So then we've got landing pages issues. Are we seeing that people are having a hard time finding our form? I think one of the biggest business lessons that Amazon has given us is make it as easy as possible for people to do business with you.

Right? They have that one click purchase. Yeah. It is the easiest possible thing in the world. Mm-hmm. Business owners at small levels should be looking at that too. How easy is it to do business with your company? And I think landing pages are a big part of that. That form should be right up front, right up.

You know, the top of that page. They should not have to work very hard, but I mean, if you have a certain service, that definitely takes more research. Do you have enough information on your landing page? It kills me when I see people's ad campaigns go to their homepage of their website. Because there's probably some creative and some language happening in that ad that you have to be continuing that story when they click over to your website, right?

Yeah. Your website. We're talking like 50% off. You know, if you book now and then you just go to the homepage and where'd that 50% off go? Am I actually gonna get 50% off? How do they know if I signed up for the 50% off? Rather than having a designated landing page that tells that story that was being told in the ad?

I think there should be that same video they saw on Facebook or Instagram on that landing page too. Or maybe it's like, Hey, you saw my Facebook on social or you, my video on social media. Here's another video. Here's how you sign up for this. Right? Continue that story that you're telling online when they get over to your website.

So that's the fourth door is, um, post ad engagement. So right, we're through four doors. Platform, creative targeting, post ad engagement, the fifth door. Can you guess what it is? Uh, it has something to do with the close sales. Darn. Right, right. Okay. The fifth door is the sales. Um, and this is a cool thing.

We've actually just getting more and more involved in, um, 'cause marketing agency usually like, Hey, we got you the lead. Good luck. Right? Right. Um, but at the same time, we do understand if those sales aren't happening, we become irrelevant. Right. There's, there's a certain part of responsibility we have to take with that because we know we could be getting you a thousand leads a month, but none of 'em are converting to sales.

We lose relevance because there's no money to pay for us because no leads are, or no leads are being converted into sales. So what we're starting to do more and more of is we're diving into, um, response times. Speed. Delete is massive. That is not a catchy phrase that you hear at conferences. That is a real thing.

If you're not getting back with your leads with under five minutes, you're losing. I think Jonas Olson, a good friend of mine, told me like 90% of his leads close if they get with him under five minutes. When that lead comes in, speed, delete is real. Wow. But also if it's a Google, if it's a call for maybe a Google ad, we're listening to these sales calls, we're diving in and we're like, di, jumping in to see how your CSRs are actually talking to your clients that are calling in.

And I hate to say it, but I kind of brag about it. At the same time, we've gotten many CSRs fired because we've listened to these calls and we, they're just letting money slip through their hands. Like these people that are calling are just begging to become your client and your CSRs are just letting them slip through their hands.

So when you have that sales process really dialed in, that's when those like cost customer acquisition costs, numbers are gonna look better. That's when you can start justifying, you know, spending money on marketing and seeing cost per lead come in. But without that sales, the rest of the four doors don't matter.

Right? So we really look at it as our job. You know, during onboarding and then when we start, how do we make sure all five of these doors for our clients are the most big, beautiful, inviting, welcoming doors. We want the best, what's it called? We want your doors to be, have like the best curb appeal they can possibly have.

So when we're doing these ad campaigns, your clients are gonna fly through these doors with ease, you know? So is it revolutionary to break it down with platform creative targeting, post ad engagement and sales? No, but I think visually, and I'm a visual person. Yeah. And you make it like that, it's cool.

'cause if we're running a campaign and we're not getting the results we want, we're able to look at metrics and look at data and be like, they're stuck at door two, let's try a different creative. Or they're stuck at door four. What's wrong with the landing page? Right. So that, like I said, the first thing I said, we use this to diagnose paid ad campaigns for our clients.

'cause a lot of times. What the client will hear. It's like, I don't know, maybe it's just the economy or I don't know. Maybe it's just the platform. Maybe Facebook just is down right now. No, there's so many better reasons. With digital marketing in general, you have access to a ridiculous amount of data that you can go through and find out any answer of what's going on with your ad campaigns.

The problem is that takes time. That takes work, and a lot of agencies that are doing this at scale, that just want to take the least amount of time for every single one of their clients, they're not doing that work for you. For us, that's how we do everything day to day. You know, we are constantly looking at those doors.

Which doors are your customers getting stuck at? How do we tweak those doors until they're making it all the way to five and they're happy, and you're happy everybody's happy. We want everybody to be happy, and it all starts with like having that mindset of how do we make these doors the most beautiful things in the world that people feel so excited and welcome to walkthrough.

I love it. How, I mean, how much time, how much time does it take and what does a healthy conversion look like for tracking ROI of how five door media is performing for my company? What does that look like? Sure. Yeah. I mean, there's definitely a period, a learning period, but there's not, I can't give you an exact time because it so much depends on where that company is starting, right?

I mean, if we're starting with somebody who has never done paid advertising before, or we're starting with somebody who I don't know, maybe has spent 50 bucks on boosted post in the past is very different from somebody who's leaving and they, they're spending 10 grand a month. They know their cost per lead averages.

They know their customer acquisition cost on average, right? Because the, it's, there's gonna be a period where if we're starting with somebody who hasn't been intentional about that in the past, there's gonna be a period. It's like, we just need to find your base level. We need to know where we're at, and then we can measure moving forward.

Um, but I mean, in reality of it. You're, you can see leads pretty quickly, right? Um, but we're looking at every ad campaign on a weekly basis to seeing what needs tweaked look, going back to those five doors, what door are people getting stuck at? And then we start making those tweaks and things start going up from there.

But I can't say, oh, it's nine days and you're gonna be happy with it because every client's different. Their starting point with us is always gonna be a different thing. And there's also like the, the reality of Mark different markets, you know, if you are the only pressure washing company in your city, you should have different expectations mm-hmm.

Than somebody who lives in Dallas, Texas and they have 200 competitors within a 20 square mile radius. You know what what I mean? Right? Yeah. Your, your expectations of lead numbers, your expectation of, um, co like your budget is gonna be different than if you're the lone wolf. But that's something we do a lot of actually, in every proposal that we create, we do that research ahead of time.

And in our proposal, we're giving suggested paid budget minimums. Um, where like we really think if you're not gonna be able to spend this much. One, it's just not a good fit for us, but it's because you're just not gonna see the results that you need to, you know? Um, and a lot of people get frustrated at that, but what's even more frustrating is coming into us and not willing to spend what we say the minimum is for paid budgets.

And then you spend money and it doesn't work out the way you wanted it to, but we kind of told you that was gonna happen. So we talk paid ad budget suggestions in the proposal process. Like that's not something we talk about in onboarding. We get that agreed upon before we even start work and the contract is signed, um, just because it's, it's better to be on the same page as quickly as possible rather than later.

But I mean, every company, every client of ours is in a different market, is in different customer situation. And, um, I often tell my staff is a good Gary v quote from way back in the day. We have to have the mindset of like a business and marketing practitioner. And what I mean by that. A medical practitioner, right?

A doctor, like literally what they do all day, every day is practice medicine, right? That's all they're doing. They are practicing medicine because every patient that walks through their doors has different variables, has different symptoms, and there's not just one shot that takes care of everything.

There's not just one pill that takes care of everything. As business owners, as marketers, we need to have that same mindset. You know, we, there is not one solution to every problem. We need to be practitioners, we need to be practicing things. And we truly believe whether you're in the same industry or not, or there's some variables that exist, um, with all of our green industry clients.

Yeah. Are there some variables that exist for all of our cleaning clients? Absolutely. But everybody's different. Everybody's in a different market. Everybody has a different customer base, um, whether it's demographically or financially, and those are the stuff we have to figure out as we go. Um, by just having that practitioner mindset.

Right. Because when you have a practitioner mindset, you can diagnose, right? You can diagnose what the issues are. Um, if I am hiring a marketing firm, what are the top and, and you know, we need to keep track, right? We need to have scorecards, KPIs. Yeah. What are the top marketing KPIs that a company should be?

Totally. Well, 'cause first of all, with KPI, you have to be able to track it. You have to be able to produce the data, right? Yeah. So these systems have to exist within the company. Um, whether that's a way to, every lead that comes in, that lead is assigned a, a specific campaign from where that lead generated from.

Mm-hmm. We need to be able to start to generate this data to be able to know how marketing is performing in the first place. Yeah. So if I can produce this data, what, what are these top KPIs that I know? Yes, my marketing is effective. Yeah. The holy grail of data is that customer acquisition costs.

Customer acquisition, how much, how much are we spending to not just get a lead, but to actually acquire a customer. You know, and this is something we're diving into deeper with a lot of our clients now. Like, I almost wanna require, I need your access to your CRM because I want to see the names of the leads that we have sent in and how many have actually converted like they're paying you dollars.

Mm-hmm. And I, but at the same time, I don't think every customer acquisition cost is created equal. I think if a service is a one-time service, there should be a goal for a customer acquisition cost for that service. But I think also in the world of home service, recurring services is a real thing. Yeah.

And I think there should be a different metric for customer acquisition costs for recurring services. Yeah. 'cause a lot of times we get hung up on, um, I mean we'll use like the residential cleaning world and you know Right. If peop somebody is signing up for a cleaning twice a month, um. They're usually the metrics that we and the data we're seeing, a recurring cleaning residential made service client usually sticks around for two and a half years.

Usually it's around 500 bucks a month for two and a half years. We're talking $15,000 in revenue total from that person over two and a half years. Sure. Mm-hmm. That should not be looked at the same way than someone that just wants a move out cleaning. Right. So like I think that next level of intentionality with that customer acquisition cost is really important because if someone is just hiring you for a move out cleaning, and maybe that cleaning is $800.

And let's say your customer acquisition cost for that was a hundred, right? Or whatever it ended up being. That's different than somebody who is gonna be a $15,000 client over two and a half years on average. Mm-hmm. And paying a thousand dollars for $15,000. I don't know about you. I'd do that all day.

Right. So it's, it's a different mindset for recurring services than there are for one time. Um, 'cause I think we get hung up on that CAC cost where we're struggling because it might be higher. And honestly, ads are costing more than they ever have. I think Google and Facebook ads have gone through inflation just like everything else has.

Mm-hmm. Um, as well as like economy and things like that. But I think we're seeing higher ad costs and we're starting to freak out 'cause they're higher. But at the same time, we need to be looking at this as like lifetime value of a cu a customer. And we're, I don't think that's talked about enough, to be honest, um, to where, like I said, if your customer acquisition cost is a hundred bucks, but you're making 15 grand on 'em.

I'm stoked about that, but also I think it's a great opportunity for like any home service company, how can we turn everything into recurring revenue too? You know, if we're cleaning someone for an out or a, um, a move out cleaning or maybe we're just doing their exterior cleaning, I think we need to be really thinking about how can we end that conversation or that transaction and already get them on the schedule next.

Because I, I'm a true believer, even if you don't, if you only service that customer twice a year, that's a recurring client. Sure. Right? Because they're on, if recurring to me is when you get done with one service, they're already on the calendar for the next, that's recurring revenue. Absolutely. So I think customer acquisition cost is obviously the holy grail of all things marketing.

How much is it costing you to acquire a customer? Um, but going through those five doors, sales plays a huge role in that, you know, if your sales process is subpar. That could be the issue for your customer acquisition cost. It's not always, and of course the marketing guy is saying this, it's not always the marketing.

Right. That fifth door plays a vital role in how much we're spending. You know, if you're, if if you just increase your close rate by 10%, that could drastically change your customer acquisition cost. Right? Um, so, but at the same time, I do think it needs to be talked about more customer acquisition cost for a one-time customer is a whole different conversation than we're talking about customer acquisition cost for a recurring client.

Yeah. Great. So it gets granular and I'm, I'm with you 1000%. We are diving so deep because we, I'm trying to create a sub subscription model within my own company, and it is all based on recurring revenue. It's based on, you know, we're, we're diving deep and looking into what, what our, if we run a lifetime revenue report mm-hmm.

Who is on that report? What type of client is on that report. And it's, it's so revealing and it absolutely tells you where you need to focus, right? Because these are the clients that over time are giving you the most money a hundred percent on a continual basis. And so why would we not drive everything there?

Um, the reactionary cleaning, it's always gonna be there. Mm-hmm. There's always customers that need to move out, clean or need, oh my God, it's so dirty. I'm having a party. Like, whatever that is. But, um, to, to be able to establish that relationship with the client, that they continue to come back and then to build a model and that sales, that marketing and sales funnel, that when they have that, that first interaction or that first, whatever that first interaction is that leads them towards your company, that your entire process is leading them towards that recurring to being that recurring client, whatever that looks like.

Um, yeah. To me, this is, this is where the money's at a hundred percent recurring revenue. And it's, it's so much less stressful to run a business on recurring revenue than those one times. Right. And I think too, I think a strategy that needs to be talked about more as well is how do we turn more of those one-time projects into recurring services?

Mm-hmm. Um, what is the strategy there? What are we doing to convert so many more of those one-time cleans that you're talking about, right? I have a party coming up, or the holidays are coming up, or I need my house cleaned. Or maybe it's a one-time like lawn, big lawn and landscape project for like our green clients.

What can we do to get them on our mowing schedule as well? What can we do to get them quarterly to come get the weeds out of the, the landscape that we just did? And I think there is so much room for a conversation about how much more of a discount or offer can we give after that first time project. To where if we get them latched in for two and a half years.

So let's, I mean, cleaning example again, right? Let's say they hire you for a $1,000 deep clean of your home for the holidays, or maybe it's outside cleaning. What can we do to, maybe they're moving to a different house. What sort of deal or offer can we give them to get them signed up for recurring cleaning at their new home that maybe the first few months of that recurring we're gonna be less profitable?

Right? We're gonna like take a hit on margins a little bit because we gave that big discount, but we're gonna make up for it because they average stick around for two and a half years and that average is actually even higher for mowing clients. So maybe you have like a, a big lawn and landscape project.

What type of deal can we get them to get 'em in your mowing schedule as well, even though you might lose money or maybe break even, you know, for that first few months mowing clients are sticking around for like three to four years. Mm-hmm. You're gonna make your money back and like that's where gold money is just sitting there waiting to be discovered.

We're not trying hard enough to get these one-time projects to be turning into re recurring revenue. And for me, like I said, I would give a hell of a discount. Off of that one time project. They're happy, they love it. They're in the best mood with you probably than they're ever going to be. Right? Get them to like transfer into a recurring client by giving 'em a good deal.

'cause you're gonna lock 'em in from years for years to come. Is it always a good deal though? Or is it, can it, can the same thing be achieved drew by the messaging, the content, content marketing in regards to how you're really solving the problem, how you're selling them time? Can you achieve the same thing without just doling out discounts?

A hundred percent. You know, and maybe that those discounts happen when they're less, you know, attracted to the idea. At first, I'm just saying you've ma you've got an opportunity sitting right in front of you with someone that paid. You're in, they're in your world, right? You spent time with them. Like they're during that big, deep cleaning.

Like they see your, um, your service and the solutions that you're providing for them as fresh as it's ever going to be. Do whatever you possibly can to get them on some sort of recurring schedule there. 'cause that's when they stick around for forever. That's when they're really happy clients. 'cause they feel like they won by hiring you.

That's when they're gonna tell their friends. That's when you can ask that question. Um, do you know anybody else that would be, you know, interested in this solution that we provided for you today? Like, it's not hard. It just takes time. And to be intentional about how can we turn every dollar we're getting into a dollar that we're gonna get every month for their, like for years to come.

Right. I like if that mental switch can change everything. Yeah. It's like the lowest hanging fruit. Like to get 'em back. Yeah. You continue to perform for them, you're gonna keep 'em, do everything you can to get 'em to keep coming back. You know, I think we've talked about that in the restaurant world for forever.

Like no restaurant survives if you just customers just go there once. Right. You need those repeat customers. Yeah. I think that's true for every industry. I. Sure. I don't think there is any industry that thrives and survives by just servicing somebody once. Right? Think about like a car dealership, right?

Car dealerships. You buy the car there, then they're giving you those oil change coupons. They want you to think they are the only person in your town that they can provide automotive services to you, right? That's that recurring revenue. You're gonna come every 3000 miles or 6,000 miles or whatever it is, depending on what kind of oil.

That's what they've done forever. I mean, dentists are the best at this, right? Yeah, I understand. It actually probably is good for oral health to get your teeth cleaned every six months, but we are recurring revenue for them, right? Uh, Amazon does a fantastic IT or, uh, job with this, with their subscribe and save.

They will take a hit, they will give you that little bit of discount if you sign up to get that product every month from them. Right. They are. It's such a great example of this, like, oh, if you sign up for subscribe and save and you get it delivered to you once a month, we'll give you that 10% off. Right?

They'll take that hit because they know you're, they're gonna get you, and it's a pain in the butt to cancel that, subscribe and save, and they know it is. Yeah. So they're gonna get you for a long time. It's worth that. Hit the beginning. So, I mean, there are, there are so many industries that do this. Home services is such a beautiful place to like really switch that mindset.

How can we turn everything into recurring revenue? And it's there because like you said, Sheila, if your messaging is on point, um, and you're talking about like, Hey, I know we saved you a bunch of time with this one-off project. Imagine if we could do this for you every month. Mm-hmm. Like how many hours, what would you do with an extra five hours into your month every month?

Right. What would you do if you didn't have to spend this many hours quarterly cleaning up your house or cleaning up your yard or cleaning up your exterior? Yeah. Think about that. Right? And if your message is on point, it's a lot easier. Um, but it's also the best possible time is when they're the happiest with you after that one time project is done.

Yeah. That's awesome. You know, I think about, I think about contractors, builders, um, really tough space, right? And they do, they're kind of, they're kind of like one-off projects. I mean, they build a new home. But how can, how can we in the home services create opportunity for contractors? So that, so that they can generate recurring revenue.

They probably wanna do it through warranties and things like that. Sure. If we can service warranties and be strategic partners with them on that. I mean, and then obviously this just keeps you in. Like you're, you're, you're driving towards the same thing all the time. It's just a different, different segment.

But, um, yeah. I mean, contractors warranties are a great way to do that. But I mean, personally I know I can't be the only one that's like this. I am always in desperate need of like a handyman Yeah. To do like little odd jobs, you know? So, I mean, maybe there's a subscription service there that contractors can provide where we can do, we'll do annual things or biannual things in your company, in your home where you don't have to worry about it.

We'll send out a handyman for that. I mean, everybody's got an opportunity to service their customers more. Like there's gotta be something out there for everybody. But it's just a mindset shift of like, it's not just a one-time project anymore. There is no company in the world that survives and thrives just servicing their clients wants.

How do we turn this into a recurring revenue and make it make sense for the customer as well? Yeah. Such a great conversation. I wanna ask you, um, I think there's a lot of, uh, varying opinions on this or belief on this, but what is a healthy marketing budget? Percentage of revenue for a home service company, let's say in the housekeeping space?

Or does it matter? Does it matter? It does matter. Um, and you, you won't like this answer 'cause it's kind of similar to the ones I've given you before. It's, it's, there's, it's so hard to say. Well, yeah, I mean, it's gotta be a range, like, depending on what you're trying to do in the company, right? If I'm trying to grow and scale, am I looking at spending nine, 10, 11%?

Is it more, um, if I'm, if I'm really happy with the clientele that I have, my, my database and the market segment that I, that I have. And like, I still need to stay in front of people and continue that. What does that look like? Sure. Yeah. I think those are kind of the two ranges, right? Yeah. And all of this is really, once we really can help someone figure out their numbers, um, it really is just kind of re reverse engineer math problem, you know, because I understand some companies they, I don't know, maybe they go to a convention or a conference and they come home and they're just pumped to scale.

But reality, they're not ready yet. Like their backhouse is not ready to scale yet. So like we've actually had clients that wanted to spend 15% of their top line with us, and it kind of screwed things up because they got so many leads and they weren't ready to scale yet. So there's a lot of conversations that need to be had before you say like, let's scale.

To make sure you're actually ready to scale. Um, but I mean, I don't know. There, there have been certain studies that say like a three to 5% is to where stay where you're at, uh, six to 8% is to grow steadily and safely. And then anything like eight to 15% is like real, you know, grow fast scale mode. Okay. But like, really what matters to me is going back to that customer acquisition cost.

'cause you can spend money so quickly in marketing, it'll make your head spin. Yep. I wanna make sure if we're spending a thousand dollars or $10,000, we are treating those dollars. Well, we are tracking those dollars. Well and um, we're being good stewards of that budget, you know. Um, but I wanna make sure, one of the common questions we ask is, how many leads could you take on a month?

Because a lot of people are like, oh, as many as a can. That's not the reality. No, that's capacity. That's a capacity question. A hundred percent. Right? But we wanna know ahead of time what is the capacity, right? Like, how many new customers could you take on Right now? There's a lot of, like I said, I think a lot of people, they get hyped up about this idea of marketing that they, and I'm a visionary, I get it.

I don't think about details. I have an amazing staff that I am slowly getting more aware of how awful I am at details and to hand things off to them. But like, I think we have to be that reminder sometime or like, Hey, we love that you really want to do this. We wanna make sure you're ready to go. And not just like mentally, like physically is your company ready to scale.

Because I mean, once again, if we punch out a bunch of bunch of leads and they're overwhelmed and they're backlogged and like they, now, they have to like worry about hiring that that's, that's a burden, right? And it's a good problem to have, but there's a smart way to do it. You know, and we can reverse engineer this math too.

Yeah. What is your ideal customer acquisition cost? Alright, let's start there. Let's start with this budget until we get to that point where that customer acquisition cost is really happening and happening well at scale. And then let's add budget, right? Let's take the time that it needs to be taken to figure things out.

Your market, your company, your messaging. And then we increase, you know, I don't wanna start off the gate with someone who's just getting into marketing and we're spending 15% of top line. That ain't gonna work well for them. You know, I, I need to know your sales systems. I need to know your sales processes.

What's your lead flow like currently, what's it going to look like? Are you sure you can handle a hundred leads a week? You know, like there's a lot of questions that have to go into that. But I mean, there are studies that say like that three to 5% is to stay steady. Five to 8%, or five to 7% ish is the good steady growth.

And then any from that, like eight to 10, eight to 15 is like your, you're scaling. But I highly. Do not recommend someone who's just getting into marketing do that last option, right? Fake, because you're gonna break things and they're gonna break quickly, and some things are not fixable, right? So let's really make sure you are ready to scale before we say let's scale.

I love it. I cannot believe that we have almost exhausted an entire hour. I gotta tell you that the, my biggest takeaway and what I've learned about you today, and I, I thought I knew you really well, drew, but what I've learned about you is that you really dive into knowing your. Client and you really dive into knowing how to, um, like the, the fact that you, you and five door media goes so ul granularly with companies to help them solve the problems in this like holistic nature is really awesome.

And I just really applaud you for that, drew, because, um, that's a very unique opportunity for a home service company in regards to taking on this, this big step. Yeah, right. This big step. And, um, so I mean, yeah, you've just really opened my eyes today about how like, what a true marketing relationship can look like for a home service company to engage with a marketing firm and, um.

Five, four. It sounds like you guys are crushing it. Yeah, we're doing well. Um, I mean, it's fun. We suffer from everything else that everybody else suffers from. I mean, growth is really hard. Um, but you know, launching EOS it was everything they told me it would be. The only thing you'll regret is not doing it sooner is what everybody told me.

And they are so right. So. Right. Um, I am so lucky and blessed. My wife is actually the integrator for us, and like her and I have never been more on the same page as a married couple and as like coworkers than we are right now. And, um, it's, it's a fun time. It's, it's good. I'm enjoying it. Yeah. And, and you know, operating systems, no matter what it is, and Drew and I, you and I are engaging.

Like we're, we, I think we've both, uh, hired, uh, EOS implementers, like basically at the same time we're on the same journey together, um, which is so eye-opening and supportive, but there's, there's several, right? Um, I know within the huge, they've got the freedom operating system. Yep. And a number, another, a number of other operating systems out there that really just give your company that backbone and that structure to know how to operate.

And it gets the, all the right people in the right seats. And it, it's amazing how that clarity and structure can. Can give you the open door to say, okay, now here's where we can go. Because you've got that, you've got that vision in mind. Um, you know who you are, you've got the right people. It helps you weed all of these things out.

And so, um, anyway, yeah, I'm glad you brought up. That's a whole nother podcast, by the way. A hundred percent. Yeah. All right. Well thank you so much for joining us, drew, and I look forward to seeing you in Nashville again. Actually, it's gonna be in August at the huge convention. That's right. And, uh, drew, do you have a booth or anything?

You just going to, uh, not yet. We thought about it. I'm speaking at the huge this year, so I'm pumped about that. Uh, my, actually I'll be going through our entire five door system that I talked about today, just more in detail. So help you guys can diagnose your ad campaigns that you're doing as well as, uh, cleaning and cocktails, which is happening the day before the convention.

Um, this year in Nashville at the Gaylord, I'll be there as well. So all my cleaning friends, I might be listening. Sign up for that because that's gonna be a really cool event tied with the huge this year. It should be a really good time. It's gonna be, I met with um, Ricky who runs that event yesterday and it's the most unique sounding, cleaning, specific event I've ever heard in my entire life.

So look that up. Cleaning and cocktails. It's the day before the huge come in, a day early. Go to that as well. It should be great. Okay, great. Thanks for sharing that. And so it sounds like we can find you at the huge convention in Nashville in August, and then we can also find you at Five Door Media Online.

You've got a number, all of your social is up to par. I've checked you out and you've got some really cool content out there. So please everybody check out Drew and Five Door Media. And again, drew, thanks so much for this conversation today. Absolutely. Thanks for having me. All right. Awesome. I'll see you soon.

Bye-Bye. See you.

Hello my friend. This is Sid. Thank you again so much for taking your time to listen to today's episode. I hope you got some value from it. And listen, anything that was covered, uh, any of the resources, any of the books, any of the tools, anything like that is in the show notes, so it's easy for you to find and check it out.

And also, I wanna let you know the. Mission for the huge convention and for this podcast is to help our blue collar business owners like you and I, to gain financial and time freedom through running a better business. And we do that in four ways. Number one is our free weekly newsletter. It's called a Huge Insider.

I hope you subscribe. It is the most valuable newsletter for the home service industry, period, paid or otherwise, and this one's free. Next is the huge foundation's education platform. That is, we've got over 120 hours of industry specific education and resources for you. And every month we do, uh, a topical webinar and we do question and answer with seven and eight figure business owners.

And it's available to you for a $1 trial for seven days. Next, of course, is the huge convention or the huge convention. If you haven't been, you gotta check it out. It's. Every August this year it's in Nashville, Tennessee. That's August 20th through 22nd and 2025. And it is the largest and number one rated trade show and convention for home service business builders.

We've got the biggest trade show, so you can check out all the coolest tools and meet the vendors and check out the software to run your business. And it's got, we've got, um, education, world class education and educators and speakers that will teach you how to run a better business. And it's the best networking opportunity that you can have within the home service business.

And then lastly, if you wanna pour jet fuel in your business, check out the huge mastermind. Now, it's not for everyone. You gotta be at over $750,000 of revenue and you're building toward a million, 5 million, 10 million in the next five years. And it is a network and a mentorship and a mastermind of your peers, and we help you understand and implement.

Freedom Operating System. We can go into more detail, but you can get all the information on all four of these programs and how we'll help you advance your business quickly just by going to the huge convention.com. And scroll down and click on the Freedom path. Or of course, you can find the links here in the show notes.

So, sorry, I feel like I'm getting a little bit wordy, but I just wanna let you know of the resources that are available to you to help you accelerate and advance your beautiful, small business. So keep on growing, keep on learning, keep advancing. And if you'd like to show, go ahead. I mean, if you would go and take 90 seconds and give us a review on iTunes, then subscribe and share it, man.

It would really mean the world to us. It would help other people. And as we continue our mission to help people just like you and me. So thanks again for listening. We'll see you in the next episode.